About PURE
We're on a mission to revolutionize oral health through innovative probiotic solutions that are effective, natural, and sustainable.

Our Story
PURE was founded by a team of dental health professionals and microbiologists who recognized the critical role of the oral microbiome in overall health. After years of research and development, we created a line of probiotic oral care products that effectively balance the oral microbiome for optimal health.
Our journey began with a simple question: What if we could harness the power of beneficial bacteria to improve oral health naturally? This question led to extensive research, clinical testing, and finally, the creation of our flagship products: PURE Bio and PURE Fresh.
Today, we're proud to offer scientifically validated probiotic solutions that help thousands of people achieve better oral health while maintaining our commitment to sustainability and environmental responsibility.
Our Mission
At PURE, we're dedicated to enhancing oral health through innovative, scientifically validated probiotic solutions that naturally balance the oral microbiome for fresh breath and lasting wellness.
Promote Oral Health
We're committed to developing products that effectively improve oral health by maintaining a balanced microbiome and supporting the body's natural defenses.
Natural Innovation
We believe in harnessing the power of nature through scientific innovation, creating products that work with your body's natural processes rather than against them.
Environmental Responsibility
We're dedicated to sustainability in everything we do, from our eco-friendly packaging to our environmentally conscious manufacturing processes.
Our Values
These core principles guide everything we do at PURE.
Scientific Integrity
We base all our products on solid scientific research and rigorous testing. We're committed to transparency about our ingredients and their benefits.
Innovation
We continuously explore new ways to improve oral health through probiotic science, staying at the forefront of microbiome research.
Customer Care
We put our customers first, creating products that genuinely improve their lives and providing exceptional support and education.
Sustainability
We're committed to minimizing our environmental footprint through eco-friendly packaging, sustainable sourcing, and responsible manufacturing.
Our Commitment to Quality
At PURE, quality is at the heart of everything we do. We maintain the highest standards throughout our product development and manufacturing processes.
Rigorous Testing: All our products undergo extensive testing to ensure safety, efficacy, and stability.
Premium Ingredients: We source only the highest quality natural ingredients for our products.
Scientific Validation: Our formulations are based on scientific research and validated through clinical studies.
Sustainable Practices: We maintain environmentally responsible manufacturing processes and packaging.
Join the PURE Revolution
Experience the difference of scientifically validated probiotic oral care products that work with your body's natural processes.